Hello Kitty Cool & Warm Duo Eye Massager
Project Type
Concept to Production
Role
Industrial Designer
Timeline
2021-2023
Recognition
-
Project Overview
Project Goal
Design a compact, dual-function skincare device that integrates cleansing and massaging functions while aligning with Hello Kitty brand identity. Ensure ergonomic comfort and maintain performance standards of the existing facial brush line.
About the Project
The Hello Kitty Sonic Facial Brush combines sonic-powered cleansing with targeted facial massage. Soft silicone bristles remove surface residue, while a contoured reverse surface delivers low-frequency massage. Producing over 7,500 pulses per minute, the form balances ergonomic handling with the playful aesthetic of the Hello Kitty brand.
Contribution and Key Challenges
Translated Hello Kitty brand character into ergonomic skincare device
Designed oval form for comfort and visual alignment with brand aesthetics
Added water drop surface pattern to soften massage surface appearance
Incorporated debossed Hello Kitty logo while preserving functional performance
Integrating licensed brand identity without compromising usability
Preserving performance benchmarks of the original GESKE brush
Achieving a balance between playful aesthetics and functional precision
Securing design approval from both the client and Sanrio branding teams
