I bring ideas to life through objects that feel intentional, balanced, and quietly joyful.

I'm Seung Keun, or Tony is an industrial designer based in New York City.

I've spent the last 6 years designing consumer electronics and beauty tech, taking products from early concept all the way through production. I've worked with brands like Calm, GESKE, Shark, and O-Cedar, and my work has earned 10+ international design awards including Red Dot and iF.

I believe the smallest details make the biggest difference, especially in how someone interacts with a product for the first time. That thinking drives everything I design.

Currently I'm an Industrial Designer at MiWorld Accessories, developing products for licensed, in-house, and private label brands sold by major retailers.