SmartAppGuided™ Facial Brush

Project Type

Concept to Production

Role

Industrial Designer

Timeline

2020-2022

Recognition

-

Product photo from GESKE Beauty Tech

Product photo from GESKE Beauty Tech

Product photo from GESKE Beauty Tech

Project Overview

Project Goal

Create a compact, non-electronic facial brush that is ergonomic, easy to handle, and cost-efficient to manufacture. Prioritize contour reach, stable grip, and hygienic storage.

About the Project

The Facial Brush is a compact, non-electronic cleansing tool with silicone bristles and a targeted top profile for improved reach around facial contours. A dual-purpose two-finger grip supports secure handling and functions as a suction cup for upright storage. The form is optimized for comfort, stability, and low-cost manufacturing.

Contribution and Key Challenges

Contribution

Contribution

  • Designed two-finger grip that enhances control and doubles as a suction cup for hygienic storage

  • Shaped top profile to improve access to nose and eye areas

  • Refined silhouette to a square-rounded profile for better stability and comfort

  • Optimized housing design for low-cost, durable production

Challenges

Challenges

  • Ensuring spatula-shaped top maintained comfort while reaching confined facial zones

  • Achieving consistent bristle alignment within tight tooling constraints

  • Balancing thermal component integration with compact housing requirements

  • Maintaining CMF continuity between silicone, aluminum, and plastic parts

  • Meeting IP-rated sealing tolerances without sacrificing visual refinement

Medical-Grade Silicone Tips

Medical-Grade Silicone Tips

Medical-Grade Silicone Tips

Two-Finger Grip with Anchored Suction

Two-Finger Grip with Anchored Suction

Two-Finger Grip with Anchored Suction

Product photo from GESKE Beauty Tech

Product photo from GESKE Beauty Tech

Product photo from GESKE Beauty Tech

Design Journey

Design Journey

Discover

Discover

Discover

Market and competitive analysis to identify opportunities.

Market and competitive analysis to identify opportunities.

Market and competitive analysis to identify opportunities.

Envision

Envision

Envision

Diverse concept exploration through sketches and CAD renderings.

Diverse concept exploration through sketches and CAD renderings.

Diverse concept exploration through sketches and CAD renderings.

Build

Build

Build

Prototypes from 3D prints to high-fidelity models.

Prototypes from 3D prints to high-fidelity models.

Prototypes from 3D prints to high-fidelity models.

Evolve

Evolve

Evolve

Iterations based on features, cost, and manufacturability.

Iterations based on features, cost, and manufacturability.

Iterations based on features, cost, and manufacturability.

Deliver

Deliver

Deliver

DFM-ready CAD in collaboration with manufacturing partners.

DFM-ready CAD in collaboration with manufacturing partners.

DFM-ready CAD in collaboration with manufacturing partners.

SmartAppGuided™ Sonic Facial Brush

Project Type

Concept to Production

Role

Industrial Designer

Timeline

2020-2022

Product photo from GESKE Beauty Tech

Product photo from GESKE Beauty Tech

Product photo from GESKE Beauty Tech

Project Overview

The Brief

Design a compact facial device combining cleansing and massage functions. Ensure ergonomic comfort, vibration performance, and manufacturable form within a minimal aesthetic.

About the Project

The Sonic Facial Brush is a compact skincare device combining daily cleansing and massage functions. High-frequency vibration is delivered through silicone bristles, with a flexible top for improved contour access and a contoured reverse surface for localized massage. The design prioritizes portability, ergonomic comfort, and efficient manufacturing.

Adaptive Sonic Cleansing Tips

Adaptive Sonic Cleansing Tips

Adaptive Sonic Cleansing Tips

Contour-Adaptive Design

Contour-Adaptive Design

Contour-Adaptive Design

Contoured Massage Ridges

Contoured Massage Ridges

Contoured Massage Ridges

Seamless Control Interface

Seamless Control Interface

Seamless Control Interface

Product photo from GESKE Beauty Tech

Product photo from GESKE Beauty Tech

Product photo from GESKE Beauty Tech

Contribution

  • Designed compact housing geometry to balance cost efficiency, aesthetics, and ergonomics

  • Developed wave-like ridge surface to deliver localized vibration and reinforce product identity

  • Created high-density bristle pattern aligned to complex surface curvature for visual precision and cleaning performance

  • Translated Illustrator bristle design into DWG format for seamless integration into SolidWorks CAD

Key Challenges

  • Maintaining consistent bristle alignment while following complex surface curvature

  • Designing wave ridge geometry that delivers effective localized massage without adding cost

  • Achieving a visually minimal form that accommodates internal components and tooling constraints

  • Balancing aesthetic clarity with durability in multi-material construction

Design Journey

Design Journey

Discover

Discover

Discover

Market and competitive analysis to identify opportunities.

Market and competitive analysis to identify opportunities.

Market and competitive analysis to identify opportunities.

Envision

Envision

Envision

Diverse concept exploration through sketches and CAD renderings.

Diverse concept exploration through sketches and CAD renderings.

Diverse concept exploration through sketches and CAD renderings.

Build

Build

Build

Prototypes from 3D prints to high-fidelity models.

Prototypes from 3D prints to high-fidelity models.

Prototypes from 3D prints to high-fidelity models.

Evolve

Evolve

Evolve

Iterations based on features, cost, and manufacturability.

Iterations based on features, cost, and manufacturability.

Iterations based on features, cost, and manufacturability.

Deliver

Deliver

Deliver

DFM-ready CAD in collaboration with manufacturing partners.

DFM-ready CAD in collaboration with manufacturing partners.

DFM-ready CAD in collaboration with manufacturing partners.