SmartAppGuided™ Facial Brush

Industrial Designer

2020-2022

Concept to Production

Product photo from GESKE Beauty Tech

Product photo from GESKE Beauty Tech

Product photo from GESKE Beauty Tech

Project Overview

Project Goal

Create a compact, non-electronic facial brush that is ergonomic, easy to handle, and cost-efficient to manufacture. Prioritize contour reach, stable grip, and hygienic storage.

About the Project

The Facial Brush is a compact, non-electronic cleansing tool with silicone bristles and a targeted top profile for improved reach around facial contours. A dual-purpose two-finger grip supports secure handling and functions as a suction cup for upright storage. The form is optimized for comfort, stability, and low-cost manufacturing.

Contribution and Key Challenges

Contribution

Contribution

  • Designed two-finger grip that enhances control and doubles as a suction cup for hygienic storage

  • Shaped top profile to improve access to nose and eye areas

  • Refined silhouette to a square-rounded profile for better stability and comfort

  • Optimized housing design for low-cost, durable production

Challenges

Challenges

  • Ensuring spatula-shaped top maintained comfort while reaching confined facial zones

  • Achieving consistent bristle alignment within tight tooling constraints

  • Balancing thermal component integration with compact housing requirements

  • Maintaining CMF continuity between silicone, aluminum, and plastic parts

  • Meeting IP-rated sealing tolerances without sacrificing visual refinement

Medical-Grade Silicone Tips

Medical-Grade Silicone Tips

Medical-Grade Silicone Tips

Two-Finger Grip with Anchored Suction

Two-Finger Grip with Anchored Suction

Two-Finger Grip with Anchored Suction

Product photo from GESKE Beauty Tech

Product photo from GESKE Beauty Tech

Product photo from GESKE Beauty Tech

Design Journey

Design Journey

Discover

Discover

Discover

Market and competitive analysis to identify opportunities.

Market and competitive analysis to identify opportunities.

Market and competitive analysis to identify opportunities.

Envision

Envision

Envision

Diverse concept exploration through sketches and CAD renderings.

Diverse concept exploration through sketches and CAD renderings.

Diverse concept exploration through sketches and CAD renderings.

Build

Build

Build

Prototypes from 3D prints to high-fidelity models.

Prototypes from 3D prints to high-fidelity models.

Prototypes from 3D prints to high-fidelity models.

Evolve

Evolve

Evolve

Iterations based on features, cost, and manufacturability.

Iterations based on features, cost, and manufacturability.

Iterations based on features, cost, and manufacturability.

Deliver

Deliver

Deliver

DFM-ready CAD in collaboration with manufacturing partners.

DFM-ready CAD in collaboration with manufacturing partners.

DFM-ready CAD in collaboration with manufacturing partners.