SmartAppGuided™
Facial Brush

Launched, June 2022

The Facial Brush is a compact, efficient tool designed for deep, hygienic cleansing. Its soft, flexible silicone tips and Eye-Nose Area Targeted Design allow for precise, thorough cleaning that reaches challenging areas without leaving any spots missed. The brush efficiently removes dirt, oil, and makeup residue from pores in a quick, 30-second routine, supporting a refreshed and rejuvenated complexion with ease.

Contribution

As the lead designer on the Facial Brush project, Seung Keun collaborated with a fellow designer, guiding the process from initial research through ideation to pre-production. Building on a functional prototype, he refined the brush’s form by introducing an ergonomic two-finger grip that doubles as a suction cup, allowing the device to securely rest on clean surfaces when not in use.

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Seung Keun also adjusted the brush’s silhouette to create a balanced, squared shape that naturally fits the hand, enhancing both its visual appeal and functionality. These thoughtful modifications resulted in a user-centered design that supports intuitive and comfortable use in daily skincare routines.